You may think your site has only one homepage, but search engines may think otherwise. Open www.(yourdomain).com in a browser. Then, open up (yourdomain).com, sans the “www.” Did the second URL redirect to the first? If not, then you have a two-faced website on your hands! While this may sound [...]

According to Wikipedia, Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. This is most commonly accomplished by making the site of interest appear in the first page of search results for specific keywords. [...]

The old adage “be careful what you say, because someone might repeat it” would be better phrased these days as “be careful what you say, because someone might repeat it on the internet.”  Negative PR that makes it to the web can be immortalized in search results, forever tainting a person’s or company’s name.
One of [...]

If you’re tired of waiting weeks for your websites to be crawled and listed in search engines, you don’t need more patience…you just need a better search engine submission method.
Chances are that one or both of the following items appear on your website post-launch checklist:

Submitting your URL to Google/Yahoo/MSN via a URL submission form
Submitting an [...]

Google Analytics is a free, very robust web analytics tool that I’d recommend for implementations both large and small.  In my opinion, though, one of GA’s greatest strengths also serves as one of its greatest weaknesses: it’s so easy to use.  A slick, AJAX-y interface can have the dangerous effect of sending our brains into [...]

Offering advanced targeting capabilities at a relatively low cost, Facebook’s ad platform can be a highly efficient means of reaching your target audience.  When setting up a Facebook ad campaign, you’ll have to choose between two pricing models: CPM (cost-per-thousand-impressions) and CPC (cost-per-click).  In theory, your choice of pricing models would simply depend on the [...]

A colleague recently asked me what my thoughts were on optimizing AJAX content for SEO. Of course, this isn’t a new issue: just run a search for “ajax and seo,” and you’ll see a myriad of articles spanning the past two years addressing this very concern.
For those who aren’t familiar with AJAX, the acronym refers [...]