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Social Media

Facebook usernames arrive this Saturday, June 13th

June 10th, 2009  |  by Jordan  |  published in News, Social Media

Mark your calendars for this Saturday, because there’s about to be a new wave of username squatting.  On June 13th, Facebook will roll out a feature which allows users to associate a username with their accounts.
Log into your Facebook account and you’ll most likely see this notification:

What exactly does this mean? The Facebook blog explains [...]

Ongoing SEO Practices, Part 1: Landing Page Optimization

June 5th, 2009  |  by Jordan  |  published in SEO, Social Media, Tools, Web Analytics

So your site is ranking #1 for your industry’s top keyword?  You may be tempted to forget about SEO, but don’t be fooled: there is still plenty of work to be done!  In a few posts to follow I’ll review some activities you can perform on an ongoing basis to make the most of your [...]

Manage your online reputation with Google profiles

April 23rd, 2009  |  by Jordan  |  published in SEO, Social Media, Speculation, Tips, Tools

The old adage “be careful what you say, because someone might repeat it” would be better phrased these days as “be careful what you say, because someone might repeat it on the internet.”  Negative PR that makes it to the web can be immortalized in search results, forever tainting a person’s or company’s name.
One of [...]

Mac users, turn websites into standalone apps with Fluid

March 30th, 2009  |  by Jordan  |  published in Social Media, Tools

If you’re a Mac user and you haven’t tried Fluid yet, you’re missing out! Fluid is an application that turns any webpage into a standalone application, giving you convenient access to your favorite web apps via the Dock. Here are five great ways to use Fluid to free up a few browser tabs [...]

Facebook ads: CPM or CPC?

March 15th, 2009  |  by Jordan  |  published in Display Media, Social Media, Tips

Offering advanced targeting capabilities at a relatively low cost, Facebook’s ad platform can be a highly efficient means of reaching your target audience.  When setting up a Facebook ad campaign, you’ll have to choose between two pricing models: CPM (cost-per-thousand-impressions) and CPC (cost-per-click).  In theory, your choice of pricing models would simply depend on the [...]

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