Criticism, though sometimes painful to swallow, is a good thing.  It challenges our preconceptions.  It pushes us to be something better than we are.  I like criticism, but not when it’s unfounded.  I ran across such an unfounded critique this past weekend in which SEO Theory writer Michael Martinez attacks SEOMoz writer Rand Fiskin’s video post [...]

If you’ve ever done any search engine optimizing, I bet I can guess the facet of SEO that makes you cringe the most.
Link building.
Was I dead on?  Then let me assume some more.  You’re exasperated by the thought of pleading with hundreds of webmasters for linkbacks and submitting your site to obscure web directories — [...]