You may think your site has only one homepage, but search engines may think otherwise. Open www.(yourdomain).com in a browser. Then, open up (yourdomain).com, sans the “www.” Did the second URL redirect to the first? If not, then you have a two-faced website on your hands! While this may sound [...]

So your site is ranking #1 for your industry’s top keyword?  You may be tempted to forget about SEO, but don’t be fooled: there is still plenty of work to be done!  In a few posts to follow I’ll review some activities you can perform on an ongoing basis to make the most of your [...]

According to Wikipedia, Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. This is most commonly accomplished by making the site of interest appear in the first page of search results for specific keywords. [...]

The old adage “be careful what you say, because someone might repeat it” would be better phrased these days as “be careful what you say, because someone might repeat it on the internet.”  Negative PR that makes it to the web can be immortalized in search results, forever tainting a person’s or company’s name.
One of [...]

If you’re tired of waiting weeks for your websites to be crawled and listed in search engines, you don’t need more patience…you just need a better search engine submission method.
Chances are that one or both of the following items appear on your website post-launch checklist:

Submitting your URL to Google/Yahoo/MSN via a URL submission form
Submitting an [...]

Creating quality META tags may seem like a tedious task, but it’s a task that shouldn’t be neglected.  Here are three reasons why.

META Tags Are An SEO Tool.  Perhaps the most common context in which META tags are discussed these days is search engine optimization.  While META tags may not be the SEO silver bullet [...]

A colleague recently asked me what my thoughts were on optimizing AJAX content for SEO. Of course, this isn’t a new issue: just run a search for “ajax and seo,” and you’ll see a myriad of articles spanning the past two years addressing this very concern.
For those who aren’t familiar with AJAX, the acronym refers [...]

Two days ago I wrote a post about the future of search, and how it will dictate the future of SEO.  In particular, I mentioned the possibility of search moving more toward a social media aggregation model, an end to which Twitter is already working.
Social media-based search would be an interesting shift in our search [...]

Understanding the perspective of your target audience is critical for any marketer. For search engine marketers, this means getting inside the head of not just people, but also search engine crawlers. A simple Firefox plugin, the Web Developer plugin, will help you see with spider vision in three easy steps so that you [...]

Over the past few months, there’s been a fair amount of speculation across the cybersphere regarding whether there’s any future for SEO. Some have boldly claimed that SEO is destined to die. But these few aside, the consensus seems to be that the discipline of SEO will remain alive and well.  And why? [...]