Over the past couple of weeks, President Obama has focused much of his administration’s energies on the mortgage foreclosure issue.  With interest rates at a historic low, millions of Americans now have the opportunity to refinance their mortgage and, in many cases, save hundreds of dollars a month.  Part of Obama’s strategy for encouraging more [...]

OK, so it’s not really shocking at all.
Despite the comparably greater amount of press activity surrounding the spinach E. coli poisioning in 2006 (see bottom row of chart for news reference volume), America was much more bent out of shape over the peanut butter outbreak a few months later.  We weren’t any less upset over [...]

Interestingly, AdAge just posted an article today (Who Had the Better Media Strategy? CareerBuilder vs. Monster) evaluating the marketing tactics of Monster.com and CareerBuilder.com.  The author asserts that Career Builder’s efforts have been slightly more successful than Monster’s.
One fact the author states is that Monster’s 2008 advertising budget was larger than Career Builder’s–2.5x larger, to [...]