Over the past couple of weeks, President Obama has focused much of his administration’s energies on the mortgage foreclosure issue.  With interest rates at a historic low, millions of Americans now have the opportunity to refinance their mortgage and, in many cases, save hundreds of dollars a month.  Part of Obama’s strategy for encouraging more Americans to refinance is a website called makinghomeaffordable.gov.  If Obama’s web team does a little search engine optimization on this microsite, they’d be doing themselves a favor: just take a look at the recent search volume for “refinance mortgage” (in graph below).  The administration was certainly wise to reach out to people via the internet regarding the topic of refinancing.

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