Creating quality META tags may seem like a tedious task, but it’s a task that shouldn’t be neglected.  Here are three reasons why.

1. META Tags Are An SEO Tool.  Perhaps the most common context in which META tags are discussed these days is search engine optimization.  While META tags may not be the SEO silver bullet that they were years ago, they still play an important role in any search engine optimization strategy.  Search engines use these tags–in particular, the title tag–to help determine what phrases and keywords should return your site on a search results page.  So don’t forget to do your keyword research before you start cranking out META tags!
2. META Tags Form Your Search Engine Results Page Listing.  The title and description tag comprise a website’s listing on the search engine results page.  Use your title and description tags to differentiate your company from the competition.  Yes, use SEO-relevant keywords, but also use well-written copy that captures your company’s brand and accurately communicates what you have to offer.
3. META Tags Are Your Site’s Free Advertisement.  Not only do your META tags form your SERP, they often also serve as a mini-advertisement for your site.  For instance, when you share a website on a social network like Facebook, you’ll notice that the shared item normally contains a blurb about the site.  This comes straight from–you guessed it–the title and description tag!  Keep this in mind, and write compelling META tags that will move people to click.

It may not be fun, and it may not be easy, but writing killer META tags can go a long way in effectively promoting your site.

Share This Post