Two days ago I wrote a post about the future of search, and how it will dictate the future of SEO.  In particular, I mentioned the possibility of search moving more toward a social media aggregation model, an end to which Twitter is already working.
Social media-based search would be an interesting shift in our search [...]

Understanding the perspective of your target audience is critical for any marketer. For search engine marketers, this means getting inside the head of not just people, but also search engine crawlers. A simple Firefox plugin, the Web Developer plugin, will help you see with spider vision in three easy steps so that you [...]

Over the past few months, there’s been a fair amount of speculation across the cybersphere regarding whether there’s any future for SEO. Some have boldly claimed that SEO is destined to die. But these few aside, the consensus seems to be that the discipline of SEO will remain alive and well.  And why? [...]

A great challenge among web analytics practitioners is establishing credibility. With relatively few standardized industry certifications available to individuals, experience tends to be the mark of expertise. Of course, in order to build a track record, you first need clients. But to get clients, you need a track record. This Catch-22 [...]