January 28th, 2009 | by Jordan | published in SEO
Criticism, though sometimes painful to swallow, is a good thing. It challenges our preconceptions. It pushes us to be something better than we are. I like criticism, but not when it’s unfounded. I ran across such an unfounded critique this past weekend in which SEO Theory writer Michael Martinez attacks SEOMoz writer Rand Fiskin’s video post [...]
January 17th, 2009 | by Jordan | published in Web Analytics
200%?! It doesn’t take a mathematician to reveal the absurdity in that statement. And yet it’s true: I have seen a 200% goal conversion rate in Google Analytics with my own two eyes.
But fear not, for there is a logical explanation. Google Analytics uses a flawed mathematical technique in calculating what it labels the “Goal [...]
January 6th, 2009 | by Jordan | published in SEO
If you’ve ever done any search engine optimizing, I bet I can guess the facet of SEO that makes you cringe the most.
Link building.
Was I dead on? Then let me assume some more. You’re exasperated by the thought of pleading with hundreds of webmasters for linkbacks and submitting your site to obscure web directories — [...]
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